Dorsett Hospitality International Launches Perfect 10 Rewards Campaign
The new program, starting October 1, rewards members with benefits every tenth night at Dorsett properties worldwide.
Dorsett Hospitality International announced the launch of Perfect 10, a new campaign within its Dorsett – Your Rewards loyalty program, effective October 1, 2026.
The initiative builds on a straightforward premise: each stay brings guests closer to their next reward. Perfect 10 invites members to Stay + Explore + Reward across Dorsett Hospitality International properties in major destinations globally.
The campaign represents a shift in how the hospitality group structures guest recognition, moving toward a system where accumulated nights translate directly into benefits. By tying rewards to every tenth night, the program creates a transparent metric for loyalty recognition.
Dorsett Hospitality International operates properties across multiple continents, positioning Perfect 10 as accessible to frequent travelers with varied itineraries. The program's reach across major destinations worldwide suggests the company views this as a cornerstone initiative for its loyalty strategy moving forward.
The announcement comes as competition among hotel loyalty programs intensifies, with operators seeking ways to retain guests through increasingly personalized and transparent reward structures.