Rixos Opens Second Hurghada Resort to Serve Polish Travelers
The new Rixos Premium Magawish Bay View expands the brand's footprint on the Red Sea, a favored destination for visitors from Poland.
Hurghada, Egypt — Rixos has opened Rixos Premium Magawish Bay View, its second resort in Hurghada, responding to growing interest in Egypt among Polish travelers. The Red Sea coast remains one of the most popular vacation regions chosen by visitors from Poland.
The new property strengthens the brand's presence along the Red Sea, a coastline that has become increasingly significant for the Polish travel market. The opening reflects broader demand for beach destinations in the region, where Rixos operates multiple properties.
The resort's positioning along the Red Sea offers access to the area's established tourism infrastructure, including water sports, diving sites, and cultural excursions. Hurghada itself has developed into a major hub for both leisure and activity-oriented travelers seeking warm-weather escapes.
Rixos's expansion in Hurghada signals the brand's confidence in continued demand from European markets, particularly Central Europe. The addition of a second property allows the company to accommodate growing visitor numbers during peak travel seasons.
The timing of the opening coincides with a period of renewed interest in Egyptian destinations among European travelers. For Polish visitors in particular, the Red Sea region has maintained appeal as an accessible, affordable alternative to more distant beach destinations.
The new resort adds to Rixos's existing portfolio in Egypt and reflects the broader trend of international hotel groups expanding capacity in established Middle Eastern resort markets.